BORN TO PLAY
OUR JOURNEY, YOUR DESTINATION
THE GLOBAL EVOLUTION. THE SAUDI DESTINATION
The iCAUR story is one of rapid global evolution. We have harnessed world-class engineering and cutting-edge smart technology to create a new category of off-road electric vehicles. Our journey began with a clear global vision: to build vehicles for those who are "Born to Play."
After launching on the world stage, our next destination was clear: Saudi Arabia. We are here to introduce the Kingdom to a new way of exploring, with smart, rugged, and capable vehicles like our V27 REEV. Designed to conquer long-distance desert drives and sophisticated urban routes with equal confidence.
THE iCAUR SAUDI ARABIA
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Saudi's 1st EV OFF-ROAD SUV
Saudi's 1st EV OFF-ROAD SUV
Our Brand Story
iCAUR is a global electric vehicle brand born from a collaboration between Chery renowned for its long-standing automotive expertise and SmartMi Tech, known for its modern connectivity-driven approach to product development.
iCAUR blends bold designs, smart technology, and strong driving performance to create vehicles that reflect the lifestyles of young and young at heart.
Latest News & Headlines
iCAUR steals the spotlight at Riyadh’s EV Auto Show with Middle East debut of the V27 REEV SUV
Riyadh, Saudi Arabia October 29, 2025: The EV Auto Show returned to the Riyadh International Convention & Exhibition Center (RICEC) for its 4th edition from October 27–29, 2025, bringing together the region’s fast growing EV community. Among the most talked about exhibitors was iCAUR, the international brand of Chery Automobile, which drew crowds with the Middle East debut of the BOXY, adventure ready V27 powered by range extended electric (REEV) technology.
iCAUR launches in Dubai with global debut of V27 & 03T SUVs and ambitious GCC expansion plan
Chery Group officially launched its new brand, “iCAUR,” in Dubai, marking a significant strategic push into the Middle East. The debut featured the global unveiling of two key SUV models, the “V27” and “03T,” and outlined ambitious expansion plans for the region.
iCAUR V27 Lands in the Middle East with Golden REEV, Bringing A New Off-road Experience
Boxy off-road SUVs have always held a special place in the Middle East, with classics like the Toyota Land Cruiser and Land Rover Defender known for their strong performance. Today’s market includes gasoline, hybrid (HEV), and plug-in hybrid (PHEV) options. The Golden REEV (Gloden Range-Extended) combines the best of electric and gasoline vehicles, making it highly adaptable to local driving needs. In August, China’s iCAUR V27 made its global debut in Dubai with this technology and is now coming to the Middle East, offering users an exciting new off-road choice.